About us
Attention in sponsorship matters.
Sure, some brands fail in sponsorship due to poor strategy or misaligned properties.
But most fail for a simpler reason – no one notices them.
Data can unlock fandom, audience affinity, and passion points – but it’s not enough.
If a brand isn’t recognised and remembered, the investment becomes wallpaper: present but invisible.
In a world of constant distraction and shrinking attention, creativity isn’t nice to have – it’s the difference.
Founded in January 2024, withandplus provides strategic consultation to agencies and brands to ensure every sponsorship has the best chance to be recognised and remembered by the audience they are trying to influence.
Capabilites
Our specialist capabilities can function as a complete process or standalone services.
Strategy
The way sponsorship is cohesively integrated into the brand plan and complements other marketing and business growth channels.
Evaluation or Optimisation
Evaluate or optimise individual sponsorship properties (existing or potential) or entire portfolios.
Identification
Identify audience behaviours and how a brand captures their attention through sponsorship using our proprietary UNEARTHED platform.
Negotiation
Maximising value by ensuring brands secure the right assets to leverage the sponsorship effectively.
Measurement
Developing lead and lag performance metrics to align with existing brand tracking.
Integration
We provide seamless integration into your existing capabilities.
Agencies
We designed withandplus to integrate seamlessly into the existing agency infrastructure to boost internal capability while maintaining continuity and consistency with the client relationship.
Brands
withandplus can sit at home as part of a brand’s existing agency village, complementing Brand & Creative, Media, PR, Activation and Shopper Marketing capabilities to ensure sponsorship unlocks leverage opportunities for each channel.